Every February sees the Super Bowl: the annual American Football game that determines the champion of the NFL for that season. There is a trophy, a fair amount of money, and a hell of a lot of pride at stake. Over here in the UK it’s probably not the sporting highlight of the year, however, we increasingly see people getting involved, either by throwing "watch parties” or through clever brand advertisements. As someone working in sport, the Super Bowl can also teach us a grea
